Meta Pricing
Meta pricing for WhatsApp Business API is based on conversation types and charges, which are paid to Meta through our platform. Below, we outline the key aspects of Meta's pricing model for WhatsApp Business API.
Conversation Types
Meta categorizes WhatsApp Business API conversations into different types. Each type has distinct charges associated with it:
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User-Initiated Conversations: These are conversations that start when a customer sends a message to your business. These are often customer service inquiries or general questions.
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Business-Initiated Conversations: These conversations are started by the business sending a message to the customer. This can include notifications, alerts, or other types of messages that the business initiates.
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Template Messages: Pre-approved message templates used by businesses to reach customers. These are typically used for sending notifications, alerts, or updates.
Pricing Structure
The cost of using the WhatsApp Business API via Meta varies depending on the type of conversation and the region. Charges are incurred per 24-hour session, starting when the first message is delivered. Detailed pricing information for different regions and conversation types can be found on Meta's official documentation.
Message Types
Meta defines various message types within the WhatsApp Business API:
- Text Messages: Standard text messages.
- Media Messages: Messages that include images, videos, or documents.
- Interactive Messages: Messages that include quick replies or call-to-action buttons.
Additional Information
For the most accurate and up-to-date information on Meta's pricing for WhatsApp Business API, including regional pricing details, please visit the official Meta pricing page:
Meta Pricing for WhatsApp Business API
This page provides comprehensive details and will help you understand the costs associated with using WhatsApp Business API through Meta. If you have any questions or need further assistance, feel free to reach out to our support team.