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Case Study: In the Automotive Sector, Sales Conversion Increased by 38% and Quote Preparation Time Decreased by 52% with MonoChat

Title​

MonoChat Sets a New Sales Conversion Record in Automotive: Faster Lead Management, Maximum Sales Team Efficiency​

Objectives​

The automotive company aimed to:

  • Centralize all digital leads (WhatsApp, Instagram, WebChat) in a single platform
  • Assign leads to the sales team as quickly as possible
  • Automate test drive, pricing, and campaign-related requests
  • Track sales team performance and conversion rates with detailed reporting
  • Eliminate the risk of missed or unassigned leads
  • Manage service and after-sales processes through the same panel

Solution​

1. All Customer Inquiries Consolidated into a Single WhatsApp Channel​

Using MonoChat’s Omnichannel infrastructure, the following platforms were unified:

  • WhatsApp Business API
  • Instagram DM
  • WebChat
  • Google Business Messaging

Sales representatives no longer had to switch platforms, ensuring no lead was ever missed.

2. AI-Powered Sales Chatbot Automated Lead Pre-Qualification​

With MonoChat AI Orchestration, the chatbot collected key customer information within the first 10–20 seconds:

  • Desired vehicle model
  • Budget range
  • Campaign interest
  • Trade-in request
  • Location / nearest dealership
  • Test drive request

Sales representatives were able to contact prospects with complete context, accelerating the sales process.

3. Smart Lead Distribution Boosted Sales Team Performance​

Leads were automatically assigned based on:

  • Customer location
  • Model interest
  • Sales rep workload
  • VIP / high-budget segment
  • Previously shown model interest

Model Specialist Assignment​

Customer interested in B-SUV → assigned to B-SUV specialist
Customer interested in EV → assigned to EV specialist

This significantly increased conversion rates.

4. Automated Management of Quotes, Campaigns, and Test Drives​

Through MonoChat Flow, the following processes became fully automated:

  • Test drive appointment scheduling
  • Campaign information distribution
  • Brochure delivery
  • Price list sharing
  • Trade-in workflow initiation

5. Sales Team Performance Measured with Clear and Deep Reporting​

A customized Sales Performance Dashboard was created for the automotive brand.

Key Metrics Reported​

  • Daily / weekly lead volume
  • Lead distribution per sales representative
  • First response time
  • Lead conversion rates
  • Model-based interest heatmap
  • Campaign click → sales conversion
  • Test drive completion rate
  • Quote → sales conversion
  • Sales contribution from WhatsApp (units & revenue)

The most critical KPI: “WhatsApp → Sales conversion rate” became directly measurable.

Results​

Within just 5 weeks:

Sales Conversion Rate: +38%​

Enabled by auto-qualification and precise routing to the right sales representative.

Quote Preparation Time: 52% Faster​

Because all key customer details were collected in advance.

Missed Leads: Reduced by 82%​

Thanks to all channels being unified into a single interface.

Sales Generated via WhatsApp: +47%​

The combination of AI, Flow automation, and smart routing had the strongest impact.

Management Reporting Improved Dramatically​

The company gained clarity into:

  • Which models generate the most demand
  • Which sales reps convert at the highest rate
  • Campaign effectiveness on sales
  • At which stage leads are lost
  • The most common customer questions

Marketing and sales teams were able to act with greater accuracy and alignment.

Conclusion & Key Learnings​

MonoChat transformed the brand’s automotive sales operations by:

  • Accelerating lead management
  • Helping sales reps reach the right customer at the right time
  • Automating test drive and quotation processes
  • Making reporting fully transparent and data-driven
  • Creating a channel that directly increases sales

In summary: MonoChat delivered real, measurable, and sustainable sales growth for the automotive brand.