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Standard vs R&D Work

Not all integrations are equal.

Standard (Easy)​

  • Public REST APIs
  • Webhooks
  • Google Calendar
  • Common CRMs

Medium Complexity​

  • Legacy systems
  • Partial APIs
  • Custom data mapping

R&D Required​

  • No API systems
  • On-prem infrastructure
  • Real-time streaming
  • Hardware / IoT

Presales Rule​

Never say:

“Yes, it’s easy.”

Say instead:

“Yes, it’s possible — here’s the scope.”