Is This MonoChat or GridStudio?
This page helps Presales Engineers and Partners quickly decide
whether a customer requirement should be handled with MonoChat or GridStudio.
If this decision is wrong, everything that follows will be wrong:
- pricing
- timeline
- customer expectations
- delivery success
The Core Question
Ask yourself:
Are we configuring a product,
or designing a system?
If you are configuring → MonoChat
If you are designing → GridStudio
Quick Decision Checklist
Answer these questions before proposing anything.
1. Is the flow mostly standard?
- Predefined chat flows
- Simple automation
- Minimal branching
✅ Yes → MonoChat
❌ No → GridStudio
2. Does the customer need custom business logic?
Examples:
- Role-based decision making
- Industry-specific rules
- Multi-step approvals
❌ MonoChat
✅ GridStudio
3. How many systems are involved?
- One CRM or calendar → MonoChat
- Multiple systems (CRM + ERP + internal tools) → GridStudio
4. Is AI behavior generic or designed?
- Generic Q&A, FAQ, lead capture → MonoChat
- Custom reasoning, decision-making, AI agents → GridStudio
5. Is speed more important than flexibility?
- “We want this live ASAP” → MonoChat
- “We want this to fit our business perfectly” → GridStudio
Decision Table
| Requirement | MonoChat | GridStudio |
|---|---|---|
| Standard chat & automation | ✅ | |
| Fast onboarding | ✅ | |
| Custom workflows | ✅ | |
| Complex integrations | ✅ | |
| Industry-specific logic | ✅ | |
| AI orchestration | ✅ | |
| Productized pricing | ✅ | |
| Solution-based pricing | ✅ |
Presales Golden Rules
Rule #1
If you start drawing boxes and arrows → GridStudio
Rule #2
If the customer says
“Can AI decide based on multiple conditions?”
→ GridStudio
Rule #3
If MonoChat needs more than minor configuration, stop and re-evaluate.
How to Explain the Difference to Customers
Use this exact framing:
“MonoChat is a ready-to-use product.
GridStudio is what we use when the product needs to adapt to your business.”
How to Explain It to Partners
“Sell MonoChat when the problem is common.
Use GridStudio when the problem is specific.”
Final Sanity Check
If you are unsure, default to GridStudio discovery.
It is always easier to:
- start with GridStudio
- then downscope to MonoChat
than the opposite.
When in doubt, ask for a short discovery call instead of guessing.